Why 70% of Adoptions Fail — And How Tech TLC Does It Differently

Why 70% of Adoptions Fail — And How Tech TLC Does It Differently

The 70% Problem

McKinsey research is clear: around 70% of transformations and onboarding initiatives fail. Not because the product doesn’t work. Not because people don’t care. But because adoption breaks down at the exact moment people should feel confident.

And customers notice.

📊 Before vs. After Tech TLC

Before Tech TLC	After Tech TLC
“I’m stuck on ‘Setting up your Apple ID’ … it just keeps spinning.” — Apple user	Guided step-by-step video walkthroughs with “what to do if…” scenarios. Support teams trained with the same content so answers match exactly.
“The CVS app … doesn’t match the prescription status … won’t let me schedule delivery.” — CVS user	Clear short video lessons for customers on checking status + built-in troubleshooting. Support teams trained in parallel to give consistent answers.
Users feel lost, frustrated, and question their purchase.	Users feel confident, supported, and successful from day one. Adoption sticks, calls drop, loyalty grows.

Why Tech TLC Is Different

• We don’t just show — we empower. Users learn in ways that stick, not just one-time clicks.

• Parallel adoption paths. End-users and support teams learn together, with the same content at the same pace.

• Accessibility first. ADA-compliant, clear, and confidence-building content.

• Kindness at the core. We remove fear, guesswork, and “figure it out” attitudes. People learn best when they feel safe, supported, and guided.

Why This Matters

·      When onboarding fails, customers leave.

·      When adoption works, customers stay — and tell their friends.

That’s why Tech TLC exists. We don’t want your product to be part of the 70% failure statistic. We want it to be the product your users adopt, love, and share.